Innovation Studio


Corporate Innovation

Try it

Corporate Innovation


Corporate Innovation


Why is the new knowledge generated by universities is not transformed into products and services that are relevant to the market?

Why is the market still seeking to solve complex problems without the help of research institutions and universities?

With the desire to transform this reality, in 2011, we created Siena Idea, whose purpose is to promote open innovation for companies that understand innovation as a corporate strategy. Through our own team and with the intensive collaboration of universities, research centers, startups, large corporations, investors and class institutions, we have built a complete portfolio of corporate innovation services to systemically generate world-class products, services and programs with high level of innovation.

Services Portfolio

We have a unique portfolio of corporate innovation services to serve companies that are in the early stages of innovation management, as well as companies that have already established a culture of innovation. The creation of our portfolio has as a logical path: watch, try it, and then scale, up to the point the company will establish its own innovation culture.

Innovation Observatory

If your company still does not have innovation as part of its culture, we understand that the first step is to observe a cluster of innovation. Understand how it operates, understand what it produces, and begin to identify its likely partners on this path of open innovation. This service includes visits directed to a cluster of innovation, promotion of events to promote your company in the cluster and a periodic clipping of news pertinent to the company's interest.

Innovation Cycles

For companies that already want to experience open innovation, the best route is to enter a cycle of innovation. This cycle includes from sessions of ideation to identify and validate ideas for relevant problems in your company, to the construction and delivery of an innovative product or service to the market. Depending on the complexity of the project, the cycles can be 6, 12 or 24 months. In this period, our multidisciplinary team, together with other actors of the innovation cluster will be dedicated to the delivery of the project and concurrently lead the company's professionals to prove open innovation in full.

Innovation Programs

For companies that need to accelerate the innovation process and eventually have their own Open Innovation Center. In order to do this, it needs to train its professionals so that they know how to engage in innovation clusters, how to implement open innovation programs and how to act to strengthen the innovation cluster to which they belong. This service includes stages of submersion in local innovation clusters, training in innovation management and exchange with world-class innovation clusters.

The Φ Factor

We work as an interface between academia, São Paulo´s research institutes and the corporate market. We significantly contribute with each one of these players to develop open innovation for large companies

As an innovation studio with a multidisciplinary team that values collaboration, simplicity and agility, we deliver open innovation through world-class products and programs.


Multidisciplinary team (computer engineers, computer scientists, researchers, teachers, educators, health professionals, economists, agronomists, architects, town planners, and the list goes on.


São Carlos Innovation Cluster (CISC), which includes world-class universities, research centers (ie agriculture, livestock, industrial applied mathematics, materials engineering, health ...) and a wide startup ecosystem (sancahub).

Major Players

Close and profitable relationship with "major players" and "startups" in global innovation clusters such as San Francisco, Silicon Valley, Boston, Lausanne and Zurich.


Mastering the best methodologies and market tools aimed at the development of innovative products.

How do we do?

New Knowledge Search

We have a network of experts present in universities, research centers and coworking spaces, identifying the new knowledge generated in these environments on a daily basis.

New Knowledge Translation

It is part of our job presenting the new knowledge to the market innovators and early adopters. For this to become effective, at Siena Idea we translate this new knowledge into a VPM artifact (value perceived by the market), so that the market can understand its value and evaluate if a project development is the next move.

Since 2014, we have also done the other way around that is, search for complex and relevant problems present on the market and then generate a VPA (perceived value by the academy) so that research centers and universities are attracted to work on these challenges.

Product Development

Through our multidisciplinary teams we have developed projects in the areas of agriculture, manufacturing, services (finance, health and education) in the areas of robotics, internet of things, machine learning, natural language processing and nanotechnology.

Market Development

As Professor Steve Blank says, the first day of product development should be the first day of market development. Siena Idea believes in this and proposes to deliver this service in the four pillars proposed by Professor Blank: Customer Discovery, Customer Validation, Customer Creation and Company Building.


Deliver open innovation through world class products and programs.


Enable an effective flow of knowledge between academia and the corporate market creating tangible values for the global market.


Simplicity as a lifestyle.

Extreme collaboration environment.

An odd sense of urgency.

Contact Us

Telephone: +55 16 3415-4821

E-mail: [email protected]


Passeio dos Ipês Street, 320/708

Torre Londres

CEP: 13561-385

São Carlos, SP, Brazil

Working Hours:

  • Monday to Friday 8am to 6pm (BRT)